Shape Up Fitness
Before FirstRep
Subscription expiry, churn, and monthly reporting were all being tracked manually.
With FirstRep
The team can see expired and soon-to-expire members in real time, then act on revenue risk before it slips away.
The FirstRep platform
One platform to run and grow your fitness business.
Members, payments, attendance, operations, and the member experience — all connected in one system built to help fitness businesses across Africa run smarter and grow with confidence.
Trusted by fitness businesses across Africa
Member management
Every member, one organised view.
Bring every member, subscription, and interaction into one connected record. Your team stops piecing together context from spreadsheets and side conversations, and starts every interaction already knowing who they're talking to.
- Full member and subscription history in one place
- Notes and context your whole team can see
- Less time searching, more time serving members
Every member, one organised view
Payments & reporting
See your revenue clearly, every day.
Send payment reminders automatically, track revenue and expenses in real time, and understand your business's financial health without exporting numbers from three different tools and hoping they line up.
- Automated reminders for overdue and upcoming payments
- Live revenue and expense reporting
- One source of truth for financial health
Monthly revenueLive
₦8.4m+18.6%
Reminders sent14
Overdue invoices3
Attendance & retention
Spot churn risk before it happens.
Track check-ins, manage access, and see early changes in attendance the moment they happen — so your team can reach out and re-engage a member before they quietly disappear for good.
- Real-time check-in and access tracking
- Early warning signals for disengaging members
- A clear next step for your team, not just data
Today's check-ins
126
72% of expected traffic
Access granted
Attendance at risk
Expired pass
Check-in synced
Business operations
Run every location from one hub.
Coordinate staff, inventory, and multiple locations from a single connected operating hub. As your business adds locations and headcount, daily work stays as clear as it was on day one.
- Multi-location visibility in one dashboard
- Staff scheduling and shift coordination
- Consistent standards across every site
Lekki
4 staff on shift
Ikeja
Operating normally
Victoria Island
Operating normally
Abuja
2 staff on shift
Member experience
Give members a reason to stay connected.
A branded app puts your business in members' pockets between visits — bookings, progress, and updates in one place that feels like yours, not a generic third-party tool wearing your logo.
- Fully branded member app experience
- Bookings and updates members actually use
- Momentum that carries between visits
A branded space for members to stay connected between visits.
Looking for more?
And everything else your business needs.
FirstRep has plenty more built in to help you run a tighter, better-connected business.
Multi-location support
Manage every location from one account, with visibility across sites as you grow.
Local payment methods
Accept the payment methods your members actually use — cards, bank transfers, mobile money — no workarounds needed.
Waitlist & lead management
Track every prospect and lead, follow up at the right time, and see who's ready to convert.
Custom reports & exports
Pull the numbers that matter to you, in the format your team already works with.
Custom branded website
A branded website for your business, not a generic template with your logo on it.
Class & session scheduling
Build and publish classes, private sessions, and workshops in seconds.
Team communications & internal notes
Keep your team aligned with shared notes and updates, without the back-and-forth in group chats.
Staff roles & permissions
Give each team member exactly the access they need, nothing more.
Automated reminders
SMS, email, and push reminders that keep members and staff in the loop.
Proof from real fitness businesses
The change is visible in the day-to-day.
Three teams replaced manual blind spots with clearer action across their members, operations, and revenue.
Read story
JnJ Life Gym
Before FirstRep
Keeping client records, attendance, payment status, and follow-ups accurate was difficult as members came and went.
With FirstRep
The team can monitor member activity and payment status in one place, making the right follow-up much easier.
Fitness Konnections
Before FirstRep
Physical attendance sheets and scattered records left the team without a clear view of activity or finances.
With FirstRep
QR check-ins, member records, and clearer financial accountability brought the daily picture into focus.
Ready to Run a Fitness Centre that
See how FirstRep can transform the way you run your fitness business.
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